Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Alturas, B. (2003). Determinants of direct selling: The consumer perspective. In Saren, M., and Wilson, A. (Ed.), 16th EMAC Doctoral Colloquium. Glasgow, Scotland: European Marketing Academy.
Exportar Referência (IEEE) 
B. A. Alturas,  "Determinants of direct selling: The consumer perspective", in 16th EMAC Doctoral Colloq., Saren, M., and Wilson, A., Ed., Glasgow, Scotland, European Marketing Academy, 2003
Exportar BibTeX 
@inproceedings{alturas2003_1782642957146,
	author = "Alturas, B.",
	title = "Determinants of direct selling: The consumer perspective",
	booktitle = "16th EMAC Doctoral Colloquium",
	year = "2003",
	editor = "Saren, M., and Wilson, A.",
	volume = "",
	number = "",
	series = "",
	publisher = "European Marketing Academy",
	address = "Glasgow, Scotland",
	organization = "European Marketing Academy",
	url = "https://www.emac-online.org/doctoral-colloquium/past-colloquia"
}
Exportar RIS 
TY  - CPAPER
TI  - Determinants of direct selling: The consumer perspective
T2  - 16th EMAC Doctoral Colloquium
AU  - Alturas, B.
PY  - 2003
CY  - Glasgow, Scotland
UR  - https://www.emac-online.org/doctoral-colloquium/past-colloquia
AB  - Direct selling is exhibiting substantial growth in sales revenues and number of salespeople involved. But, the relationship between customer satisfaction and direct selling has not yet been studied. In this paper, we propose a model for the determinants of consumer choice of direct selling.
ER  -