Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Queijo, E., Vinhas da Silva, Rui & Laureano, R. M. S. (2013). Choosing a university in Portugal: a conceptual model. International Journal of Engineering and Industrial Management. 5, 175-186
Exportar Referência (IEEE) 
E. D. Queijo et al.,  "Choosing a university in Portugal: a conceptual model", in Int. Journal of Engineering and Industrial Management, no. 5, pp. 175-186, 2013
Exportar BibTeX 
@article{queijo2013_1734889833185,
	author = "Queijo, E. and Vinhas da Silva, Rui and Laureano, R. M. S.",
	title = "Choosing a university in Portugal: a conceptual model",
	journal = "International Journal of Engineering and Industrial Management",
	year = "2013",
	volume = "",
	number = "5",
	pages = "175-186",
	url = "http://revistas.lis.ulusiada.pt/index.php/ijeim/article/view/1902/2020"
}
Exportar RIS 
TY  - JOUR
TI  - Choosing a university in Portugal: a conceptual model
T2  - International Journal of Engineering and Industrial Management
IS  - 5
AU  - Queijo, E.
AU  - Vinhas da Silva, Rui
AU  - Laureano, R. M. S.
PY  - 2013
SP  - 175-186
SN  - 1647-578X
UR  - http://revistas.lis.ulusiada.pt/index.php/ijeim/article/view/1902/2020
AB  -  This study, based on the scientific domains of  consumer Behavior (decision-making process) and Brand Reputation perception, aims to check if Tourism is the key influencer or only a part of the set of components in the choice of a university in Portugal. The marketing mix (4 Ps) was the strategy chosen for the construction of the model and the parametric tests and the Logit Model are the statistical approaches suggested in this study. The limitations lie in the scarce literature on the subject and difficulty to access Academic Tourism data in Portugal and its economic representativeness. This knowledge will define the real factors involving choosing a university abroad and complete the literature with a Portuguese experience. The practical result is to present a strategic marketing guide for companies aiming at working with academic tourism, a booming segment in recent years.
ER  -