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Langaro, D., Rita, P. & Salgueiro, M.F. (2012). Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty. In Academy of Marketing. Southampton
D. Langaro et al., "Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty", in Academy of Marketing, Southampton, 2012
@inproceedings{langaro2012_1765610908036,
author = "Langaro, D. and Rita, P. and Salgueiro, M.F.",
title = "Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty",
booktitle = "Academy of Marketing",
year = "2012",
editor = "",
volume = "",
publisher = "",
address = "Southampton",
organization = "",
url = ""
}
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