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Ma, S. & Trigo, V. (2013). ZHU DANDAN (A): PROMOTIONS and TEACHING NOTE. IVEY CASE CENTER.
S. Ma and V. M. Trigo, "ZHU DANDAN (A): PROMOTIONS and TEACHING NOTE", in IVEY CASE CENTER, 2013
@null{ma2013_1725154060042, year = "2013", url = "http://www.thecasecentre.org/educators/products/view?id=114248" }
TY - GEN TI - ZHU DANDAN (A): PROMOTIONS and TEACHING NOTE T2 - IVEY CASE CENTER AU - Ma, S. AU - Trigo, V. PY - 2013 DO - 9B13C002; 8B13C002 UR - http://www.thecasecentre.org/educators/products/view?id=114248 AB - The generation born in China in the 1980s has become an important force in the country's labour market. Members of this generation were the first to grow up in a market economy with daily access to the Internet, and are considered to have different work values than past generations. Also, most were born and raised in single-child families and generally demonstrate more individualistic behaviours and less willingness to follow the norms of previous generations. This case describes the promotion story of Zhu Dandan, a member of the 1980s generation, and illustrates the different work values, behaviours and management style of her generation, as well as the challenges of managing it. ER -