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Nikolaeva, R. (2006). E?commerce adoption in the retail sector: empirical insights. International Journal of Retail & Distribution Management. 34 (4-5), 369 -387

R. N. Nikolaeva,  "E?commerce adoption in the retail sector: empirical insights", in Int. Journal of Retail & Distribution Management, vol. 34, no. 4-5, pp. 369 -387, 2006

@article{nikolaeva2006_1714725403447,
	author = "Nikolaeva, R.",
	title = "E?commerce adoption in the retail sector: empirical insights",
	journal = "International Journal of Retail & Distribution Management",
	year = "2006",
	volume = "34",
	number = "4-5",
	doi = "10.1108/09590550610660288",
	pages = "369 -387",
	url = "http://www.emeraldinsight.com/doi/abs/10.1108/09590550610660288"
}

TY  - JOUR
TI  - E?commerce adoption in the retail sector: empirical insights
T2  - International Journal of Retail & Distribution Management
VL  - 34
IS  - 4-5
AU  - Nikolaeva, R.
PY  - 2006
SP  - 369 -387
SN  - 0959-0552
DO  - 10.1108/09590550610660288
UR  - http://www.emeraldinsight.com/doi/abs/10.1108/09590550610660288
AB  - Purpose: To investigate the determinants of e-commerce adoption in the retail sector using duration analysis. Design/methodology/approach: The study proposes a conceptual model based on technology adoption and population ecology models. It identifies specific determinant factors organized under three areas: perceived benefits, organizational readiness, and external influences. Duration analysis is applied to data on 392 retailers. Findings: Organizational readiness and external influences were the main driving factors of the adoption decision. There is no strong support for the perceived benefits construct. This suggests that e-commerce adoption was to a great extent responsive to external pressures. Research limitations/implications: Major limitations include insufficient data. Future research can collect other types of data. Other extensions include the investigation of the effect of e-commerce adoption, the construction of a formal theoretical model, and the collection of data from other countries. Practical implications: The study provides guidelines to entry anticipation. It appears that many retailers mimetically responded to the online entry of other retailers. Managers should be also aware of the suitability of e-commerce adoption to their organization. In order to be proactive, firms can put more emphasis on internal factors and rely less on outside signals in their strategies. Originality/value: The paper investigates the e-commerce adoption decision among retailers using a unique database collected from public sources, avoiding potential subjectivity bias. It traces the timing of e-commerce adoption incorporating both fixed and time-varying covariates.
ER  -