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Duarte, A.P., Gomes, D. & Neves, J. (2015). More socially responsible, more desirable? The mediating role of corporate image in the relationship between perceived CSR and organizational attractiveness. 3rd Symposium on Ethics and Social Responsibility Research.

A. P. Baltasar et al.,  "More socially responsible, more desirable? The mediating role of corporate image in the relationship between perceived CSR and organizational attractiveness", in 3rd Symp. on Ethics and Social Responsibility Research, 2015

@misc{baltasar2015_1733301432582,
	author = "Duarte, A.P. and Gomes, D. and Neves, J.",
	title = "More socially responsible, more desirable? The mediating role of corporate image in the relationship between perceived CSR and organizational attractiveness",
	year = "2015",
	howpublished = "Outro",
	url = ""
}

TY  - CPAPER
TI  - More socially responsible, more desirable? The mediating role of corporate image in the relationship between perceived CSR and organizational attractiveness
T2  - 3rd Symposium on Ethics and Social Responsibility Research
AU  - Duarte, A.P.
AU  - Gomes, D.
AU  - Neves, J.
PY  - 2015
AB  - This experimental study seeks to contribute for extending the current knowledge about the impact of corporate social responsibility (CSR) on organizational attractiveness (OA) by analyzing the potential mediating role of corporate image (CI) in that relation. Participants (n=195) randomly received an individual survey containing a description of a company as fulfilling (high engagement condition) or not fulfilling (low engagement condition) a set of socially responsible practices, followed by questions about company’s level of engagement in CSR (manipulation check), CI and attractiveness as a place to work. Findings reveal that the proposed model has a strong fit to the data giving empirical support to the idea that perceived engagement in CSR practices directly and indirectly, via the increment of CI, affects OA. These findings suggest that, in order to attract job seekers, information related to CSR should be considered by recruiters alongside with information about other organizational and job characteristics. 
ER  -