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Brochado, A. & Wiegers, N. (2015). The ASP framework as a new branding audit lens for Marketing Innovation. The ASP framework as a new branding audit lens for Marketing Innovation.
A. M. Brochado and N. Wiegers, "The ASP framework as a new branding audit lens for Marketing Innovation", in The ASP framework as a new branding audit lens for Marketing Innovation, 2015
@misc{brochado2015_1732207784633, author = "Brochado, A. and Wiegers, N.", title = "The ASP framework as a new branding audit lens for Marketing Innovation", year = "2015", howpublished = "Outro", url = "" }