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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Brochado, A. & Wiegers, N. (2015). The ASP framework as a new branding audit lens for Marketing Innovation. The ASP framework as a new branding audit lens for Marketing Innovation.
Export Reference (IEEE) 
A. M. Brochado and N. Wiegers,  "The ASP framework as a new branding audit lens for Marketing Innovation", in The ASP framework as a new branding audit lens for Marketing Innovation, 2015
Export BibTeX 
@misc{brochado2015_1773404698156,
	author = "Brochado, A. and Wiegers, N.",
	title = "The ASP framework as a new branding audit lens for Marketing Innovation",
	year = "2015",
	howpublished = "Other",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - The ASP framework as a new branding audit lens for Marketing Innovation
T2  - The ASP framework as a new branding audit lens for Marketing Innovation
AU  - Brochado, A.
AU  - Wiegers, N.
PY  - 2015
ER  -