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da Cunha, N. P., Loureiro, S. M. C. & Rego, A. (2015). Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Journal of International Food and Agribusiness Marketing. 27 (1), 15-32
N. P. Cunha et al., "Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector", in Journal of Int. Food and Agribusiness Marketing, vol. 27, no. 1, pp. 15-32, 2015
@article{cunha2015_1724525171055, author = "da Cunha, N. P. and Loureiro, S. M. C. and Rego, A.", title = "Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector", journal = "Journal of International Food and Agribusiness Marketing", year = "2015", volume = "27", number = "1", doi = "10.1080/08974438.2013.805455", pages = "15-32", url = "http://www.tandfonline.com/doi/abs/10.1080/08974438.2013.805455" }
TY - JOUR TI - Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector T2 - Journal of International Food and Agribusiness Marketing VL - 27 IS - 1 AU - da Cunha, N. P. AU - Loureiro, S. M. C. AU - Rego, A. PY - 2015 SP - 15-32 SN - 0897-4438 DO - 10.1080/08974438.2013.805455 UR - http://www.tandfonline.com/doi/abs/10.1080/08974438.2013.805455 AB - The wine sector has unique features that have not been deeply studied. This study aims to explore the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Eleven interviews (about 60 min each) were carried out with all major wine distributor managers. The transcribed interviews were analyzed using qualitative software. Content analysis shows that distributors develop six main attitudes toward producers: (a) Long-term Relationship, (b) Cooperation, (c) Interdependence, (d) Product Quality, (e) Trust, and (f) Brand Image. Findings may help managers of the wine sector and promote favorable relationships with the distributing customers. ER -