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Export Reference (APA) 
Loureiro, S. & Kaufmann, H. (2015). Shall we adopt the information about firms in facebook? . In Claudio Vignali, Gianpaolo Vignali  (Ed.), 12th International CIRCLE Conference for Consumer Behaviour and Retailing Research Book of Abstracts. Zczecin: Circle International.
Export Reference (IEEE) 
S. M. Loureiro and H. R. Kaufmann,  "Shall we adopt the information about firms in facebook? ", in 12th Int. CIRCLE Conf. for Consumer Behaviour and Retailing Research Book of Abstracts, Claudio Vignali, Gianpaolo Vignali , Ed., Zczecin, Circle International, 2015
Export BibTeX 
@inproceedings{loureiro2015_1765612844889,
	author = "Loureiro, S. and Kaufmann, H.",
	title = "Shall we adopt the information about firms in facebook? ",
	booktitle = "12th International CIRCLE Conference for Consumer Behaviour and Retailing Research Book of Abstracts",
	year = "2015",
	editor = "Claudio Vignali, Gianpaolo Vignali ",
	volume = "",
	number = "",
	series = "",
	publisher = "Circle International",
	address = "Zczecin",
	organization = "University of Zczecin, Poland",
	url = "https://circle2015.wordpress.com/circle/"
}
Export RIS 
TY  - CPAPER
TI  - Shall we adopt the information about firms in facebook? 
T2  - 12th International CIRCLE Conference for Consumer Behaviour and Retailing Research Book of Abstracts
AU  - Loureiro, S.
AU  - Kaufmann, H.
PY  - 2015
CY  - Zczecin
UR  - https://circle2015.wordpress.com/circle/
AB  - The adoption of information in Facebook is a subject of growing interest for both
researchers and managers. Nevertheless, research in this area is still sparse and even core
issues, such as the kinds of information available and how that information influence
business relationships and partnerships, are not yet fully defined. Therefore, the purpose
of this study is to analyse factors that lead consumers to adopt the information about
products/brands. Findings show that timeliness, trustworthiness and importance of the
SNS are the strongest drivers to information adoption.
ER  -