Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Magalhães, C., Ferreira, E.S., Loureiro, S. & Lopes, R. (2015). I love you… but not unconditionally: Perceptions about luxury fashion brands. In Kim-Shyan Fam, Pedro Quelhas Brito (Ed.), MAG Scholar® Global Business Marketing and Tourism Conference 2015 Proceedings: Travel, discover, marketing. Porto: Asia Business Research Corporation Limited.
Exportar Referência (IEEE) 
C. Magalhães et al.,  "I love you… but not unconditionally: Perceptions about luxury fashion brands", in MAG Scholar® Global Business Marketing and Tourism Conf. 2015 Proc.: Travel, discover, marketing, Kim-Shyan Fam, Pedro Quelhas Brito, Ed., Porto, Asia Business Research Corporation Limited, 2015
Exportar BibTeX 
@inproceedings{magalhães2015_1732202952625,
	author = "Magalhães, C. and Ferreira, E.S. and Loureiro, S. and Lopes, R.",
	title = "I love you… but not unconditionally: Perceptions about luxury fashion brands",
	booktitle = "MAG Scholar® Global Business Marketing and Tourism Conference 2015 Proceedings: Travel, discover, marketing",
	year = "2015",
	editor = "Kim-Shyan Fam, Pedro Quelhas Brito",
	volume = "",
	number = "",
	series = "",
	publisher = "Asia Business Research Corporation Limited",
	address = "Porto",
	organization = "Porto Business School",
	url = "https://magscholar.com/"
}
Exportar RIS 
TY  - CPAPER
TI  - I love you… but not unconditionally: Perceptions about luxury fashion brands
T2  - MAG Scholar® Global Business Marketing and Tourism Conference 2015 Proceedings: Travel, discover, marketing
AU  - Magalhães, C.
AU  - Ferreira, E.S.
AU  - Loureiro, S.
AU  - Lopes, R.
PY  - 2015
CY  - Porto
UR  - https://magscholar.com/
AB  - The Generation Y (1978-2000) live in a constant change and are always interacting among them
and the brands that they love. The current study aims to contribute to better understand the
perceptions that Y's have about Corporate Social Responsibility in fashion luxury brands.
Therefore, 31 in-depth interviews were conducted with a group of people belonging to Generation
Y. The findings reveal that Y's are concerned about transparent procedures and helping business
and society to improve as a consequence of their sustainable and responsible attitudes. The
environmental issues and labour practices are the most cited, commented and recommended
factors of corporate social responsibility (CSR) proposed by participants. The article provides a
framework presenting the seven core factors to incorporate CSR.
ER  -