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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. & Gonçalves, D. (2015).  I am avoiding it! a seniors' perspectives about advertising. In Demetris Drontis, Yaakov Weber and Evangelos Tsoukatos (Ed.), 8th EuroMed Conference of the EuroMed Academy of Business, Conference Book Proceedings. Verona: Euromed press .
Exportar Referência (IEEE) 
S. M. Loureiro and D. Gonçalves,  " I am avoiding it! a seniors' perspectives about advertising", in 8th EuroMed Conf. of the EuroMed Academy of Business, Conf. Book Proc., Demetris Drontis, Yaakov Weber and Evangelos Tsoukatos, Ed., Verona, Euromed press , 2015
Exportar BibTeX 
@inproceedings{loureiro2015_1734885416271,
	author = "Loureiro, S. and Gonçalves, D.",
	title = " I am avoiding it! a seniors' perspectives about advertising",
	booktitle = "8th EuroMed Conference of the EuroMed Academy of Business, Conference Book Proceedings",
	year = "2015",
	editor = "Demetris Drontis, Yaakov Weber and Evangelos Tsoukatos",
	volume = "",
	number = "",
	series = "",
	publisher = "Euromed press ",
	address = "Verona",
	organization = "Euromed",
	url = "http://emrbi.org/wp-content/uploads/2015/09/euromed2015-book-of-proceedings.pdf"
}
Exportar RIS 
TY  - CPAPER
TI  -  I am avoiding it! a seniors' perspectives about advertising
T2  - 8th EuroMed Conference of the EuroMed Academy of Business, Conference Book Proceedings
AU  - Loureiro, S.
AU  - Gonçalves, D.
PY  - 2015
CY  - Verona
UR  - http://emrbi.org/wp-content/uploads/2015/09/euromed2015-book-of-proceedings.pdf
AB  - The aims are to analyze (i) the relationship between drivers to ad avoidance among senior
viewers and (ii) compare the perceptions about those drivers between TV advertising and
YouTube advertising. Findings reveal that irritation seems to be the crucial factor that lead
consumers to avoid whacking advertisings. A negative attitude toward advertising and
skepticism do not mediate the effect between advertising irritation and avoidance. 
ER  -