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Export Reference (APA) 
Loureiro, S. M. C. & D. Gonçalves (2015). I am avoiding it! A seniors' perspectives about advertising. Conference book proceedings of 8th EuroMed conference of the Euromed academy of business research- Innovation, entrepreneurship and sustainable value chain in a dynamic environment . 2412-2415
Export Reference (IEEE) 
S. M. Loureiro and D. Gonçalves,  "I am avoiding it! A seniors' perspectives about advertising", in Conf. book proceedings of 8th EuroMed conference of the Euromed academy of business research- Innovation, entrepreneurship and sustainable value chain in a dynamic environment , Verona, pp. 2412-2415, 2015
Export BibTeX 
@misc{loureiro2015_1765610999412,
	author = "Loureiro, S. M. C. and D. Gonçalves",
	title = "I am avoiding it! A seniors' perspectives about advertising",
	year = "2015",
	howpublished = "Both (printed and digital)",
	url = "http://emrbi.org/wp-content/uploads/2015/09/euromed2015-book-of-proceedings.pdf"
}
Export RIS 
TY  - CPAPER
TI  - I am avoiding it! A seniors' perspectives about advertising
T2  - Conference book proceedings of 8th EuroMed conference of the Euromed academy of business research- Innovation, entrepreneurship and sustainable value chain in a dynamic environment 
AU  - Loureiro, S. M. C.
AU  - D. Gonçalves
PY  - 2015
SP  - 2412-2415
CY  - Verona
UR  - http://emrbi.org/wp-content/uploads/2015/09/euromed2015-book-of-proceedings.pdf
ER  -