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Loureiro, S. M. C. & D. Gonçalves (2015). I am avoiding it! A seniors' perspectives about advertising. Conference book proceedings of 8th EuroMed conference of the Euromed academy of business research- Innovation, entrepreneurship and sustainable value chain in a dynamic environment . 2412-2415
S. M. Loureiro and D. Gonçalves, "I am avoiding it! A seniors' perspectives about advertising", in Conf. book proceedings of 8th EuroMed conference of the Euromed academy of business research- Innovation, entrepreneurship and sustainable value chain in a dynamic environment , Verona, pp. 2412-2415, 2015
@misc{loureiro2015_1732358015164, author = "Loureiro, S. M. C. and D. Gonçalves", title = "I am avoiding it! A seniors' perspectives about advertising", year = "2015", howpublished = "Ambos (impresso e digital)", url = "http://emrbi.org/wp-content/uploads/2015/09/euromed2015-book-of-proceedings.pdf" }
TY - CPAPER TI - I am avoiding it! A seniors' perspectives about advertising T2 - Conference book proceedings of 8th EuroMed conference of the Euromed academy of business research- Innovation, entrepreneurship and sustainable value chain in a dynamic environment AU - Loureiro, S. M. C. AU - D. Gonçalves PY - 2015 SP - 2412-2415 CY - Verona UR - http://emrbi.org/wp-content/uploads/2015/09/euromed2015-book-of-proceedings.pdf ER -