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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Loureiro, S. & Lopes, R. (2015). I want that smartphone! sources of brand equity. In Demetris Drontis, Yaakov Weber and Evangelos Tsoukatos (Ed.), 8th EuroMed Conference of the EuroMed Academy of Business, Conference Book Proceedings. Verona: Euromed Press.
Export Reference (IEEE) 
S. M. Loureiro and R. A. Lopes,  "I want that smartphone! sources of brand equity", in 8th EuroMed Conf. of the EuroMed Academy of Business, Conf. Book Proc., Demetris Drontis, Yaakov Weber and Evangelos Tsoukatos, Ed., Verona, Euromed Press, 2015
Export BibTeX 
@inproceedings{loureiro2015_1765601537431,
	author = "Loureiro, S. and Lopes, R.",
	title = "I want that smartphone! sources of brand equity",
	booktitle = "8th EuroMed Conference of the EuroMed Academy of Business, Conference Book Proceedings",
	year = "2015",
	editor = "Demetris Drontis, Yaakov Weber and Evangelos Tsoukatos",
	volume = "",
	number = "",
	series = "",
	publisher = "Euromed Press",
	address = "Verona",
	organization = "Euromed academy of business research",
	url = "http://emrbi.org/wp-content/uploads/2015/09/euromed2015-book-of-proceedings.pdf"
}
Export RIS 
TY  - CPAPER
TI  - I want that smartphone! sources of brand equity
T2  - 8th EuroMed Conference of the EuroMed Academy of Business, Conference Book Proceedings
AU  - Loureiro, S.
AU  - Lopes, R.
PY  - 2015
CY  - Verona
UR  - http://emrbi.org/wp-content/uploads/2015/09/euromed2015-book-of-proceedings.pdf
AB  - This research aims (i) to explore the influence of an individual’s attitude towards advertising,
brand origin and country of manufacture on brand equity creation; and (ii) to analyse brand
typicality as moderating the effect of brand origin macro image on perceived quality. A
conceptual model is proposed and applied to a sample of 305 Portuguese consumers of
Smartphones. The proposed model was tested considering Apple, Nokia and Samsung. The
results show that individuals' attitudes towards advertisements has a positive impact on brand
equity creation, whereas country of manufacture does not influence significantly and brand
origin has only a partial influence. Brand typicality exerts a significant direct effect on brand
equity dimensions but does not have a significant moderating effect.

ER  -