Export Publication

The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Loureiro, S. M. C. & Lopes, R. (2015). I want that smartphone! Sources of brand equity. Conference book proceedings of 8th EuroMed conference of the Euromed academy of business research- Innovation, entrepreneurship and sustainable value chain in a dynamic environment .
Export Reference (IEEE) 
S. M. Loureiro and R. A. Lopes,  "I want that smartphone! Sources of brand equity", in Conf. book proceedings of 8th EuroMed conference of the Euromed academy of business research- Innovation, entrepreneurship and sustainable value chain in a dynamic environment , Verona, 2015
Export BibTeX 
@misc{loureiro2015_1765580311937,
	author = "Loureiro, S. M. C. and Lopes, R.",
	title = "I want that smartphone! Sources of brand equity",
	year = "2015",
	howpublished = "Both (printed and digital)",
	url = "http://emrbi.org/wp-content/uploads/2015/09/euromed2015-book-of-proceedings.pdf"
}
Export RIS 
TY  - CPAPER
TI  - I want that smartphone! Sources of brand equity
T2  - Conference book proceedings of 8th EuroMed conference of the Euromed academy of business research- Innovation, entrepreneurship and sustainable value chain in a dynamic environment 
AU  - Loureiro, S. M. C.
AU  - Lopes, R.
PY  - 2015
CY  - Verona
UR  - http://emrbi.org/wp-content/uploads/2015/09/euromed2015-book-of-proceedings.pdf
ER  -