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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S., Bilro, R. & Koo, D. (2015). Committing consumers to sustainability: Portugal and South Korea outlooks. In Ivo Pereira  (Ed.), 4th International Conference on Multinational Enterprises and Sustainable Development, (MESD'15). Lisboa
Exportar Referência (IEEE) 
S. M. Loureiro et al.,  "Committing consumers to sustainability: Portugal and South Korea outlooks", in 4th Int. Conf. on Multinational Enterprises and Sustainable Development, (MESD'15), Ivo Pereira , Ed., Lisboa, 2015
Exportar BibTeX 
@inproceedings{loureiro2015_1714854213719,
	author = "Loureiro, S. and Bilro, R. and Koo, D.",
	title = "Committing consumers to sustainability: Portugal and South Korea outlooks",
	booktitle = "4th International Conference on Multinational Enterprises and Sustainable Development, (MESD'15)",
	year = "2015",
	editor = "Ivo Pereira ",
	volume = "",
	number = "",
	series = "",
	publisher = "",
	address = "Lisboa",
	organization = "AUDAX-Iscte-Instituto Universitário de Lisboa",
	url = "http://www.mesd.org/2015/"
}
Exportar RIS 
TY  - CPAPER
TI  - Committing consumers to sustainability: Portugal and South Korea outlooks
T2  - 4th International Conference on Multinational Enterprises and Sustainable Development, (MESD'15)
AU  - Loureiro, S.
AU  - Bilro, R.
AU  - Koo, D.
PY  - 2015
CY  - Lisboa
UR  - http://www.mesd.org/2015/
AB  - The importance of recycling and environmental preservation has continued to receive increasing attention from governments, enterprises, and consumers. However, little research examines the factors that influence
individuals’ commitment to recycling and environmental preservation, and even less explores how that commitment can lead to preferential behavior, word of mouth and willingness to sacrifice for recycling and environmental preservation. This study examines the roles of need for self-expression and arousal to explain commitment and whether commitment leads to those behaviors. The study is duplicated in two countries, each representing different cultural dimensions. Data collected from respondents in South Korea and Portugal inform a model that supports the majority of the hypotheses and points out some interesting differences in the ways that recycling and environmental preservation should be presented in various cultures to achieve buy-in.

ER  -