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Moro, S., Cortez, P. & Rita, P. (2017). A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features. Neural Computing and Applications. 28 (6), 1515-1523

S. M. Moro et al.,  "A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features", in Neural Computing and Applications, vol. 28, no. 6, pp. 1515-1523, 2017

@article{moro2017_1714786869312,
	author = "Moro, S. and Cortez, P. and Rita, P.",
	title = "A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features",
	journal = "Neural Computing and Applications",
	year = "2017",
	volume = "28",
	number = "6",
	doi = "10.1007/s00521-015-2157-8",
	pages = "1515-1523",
	url = "http://link.springer.com/article/10.1007/s00521-015-2157-8"
}

TY  - JOUR
TI  - A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features
T2  - Neural Computing and Applications
VL  - 28
IS  - 6
AU  - Moro, S.
AU  - Cortez, P.
AU  - Rita, P.
PY  - 2017
SP  - 1515-1523
SN  - 0941-0643
DO  - 10.1007/s00521-015-2157-8
UR  - http://link.springer.com/article/10.1007/s00521-015-2157-8
AB  - The need to leverage knowledge through data mining has driven enterprises in a demand for more data. However, there is a gap between the availability of data and the application of extracted knowledge for improving decision support. In fact, more data do not necessarily imply better predictive data-driven marketing models, since it is often the case that the problem domain requires a deeper characterization. Aiming at such characterization, we propose a framework drawn on three feature selection strategies, where the goal is to unveil novel features that can effectively increase the value of data by providing a richer characterization of the problem domain. Such strategies involve encompassing context (e.g., social and economic variables), evaluating past history, and disaggregate the main problem into smaller but interesting subproblems. The framework is evaluated through an empirical analysis for a real bank telemarketing application, with the results proving the benefits of such approach, as the area under the receiver operating characteristic curve increased with each stage, improving previous model in terms of predictive performance.
ER  -