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Pereira, H., Salgueiro, M. F. & Rita, P. (2016). Online purchase determinants of loyalty: the mediating effect of satisfaction in tourism. Journal of Retailing and Consumer Services. 30, 279-291
H. M. Pereira et al., "Online purchase determinants of loyalty: the mediating effect of satisfaction in tourism", in Journal of Retailing and Consumer Services, vol. 30, pp. 279-291, 2016
@article{pereira2016_1732249321245, author = "Pereira, H. and Salgueiro, M. F. and Rita, P.", title = "Online purchase determinants of loyalty: the mediating effect of satisfaction in tourism", journal = "Journal of Retailing and Consumer Services", year = "2016", volume = "30", number = "", doi = "10.1016/j.jretconser.2016.01.003", pages = "279-291", url = "http://www.sciencedirect.com/science/article/pii/S0969698916300066" }
TY - JOUR TI - Online purchase determinants of loyalty: the mediating effect of satisfaction in tourism T2 - Journal of Retailing and Consumer Services VL - 30 AU - Pereira, H. AU - Salgueiro, M. F. AU - Rita, P. PY - 2016 SP - 279-291 SN - 0969-6989 DO - 10.1016/j.jretconser.2016.01.003 UR - http://www.sciencedirect.com/science/article/pii/S0969698916300066 AB - The purpose of this research is to investigate the impact of four online purchase determinants (website image, routine, website knowledge and innovativeness) on customer loyalty and the mediating effect of customer satisfaction within the context of e-commerce. The research model is tested using data collected from 3188 regular buyers of the national leader in the sector being studied. The statistical analyses were conducted within the Structural Equation Modeling framework. Results show that there is a complete mediating effect of e-customer satisfaction in the relationship between three online purchase determinants (website image, online routine and website knowledge) and e-customer loyalty. The research results provide an important insight into how e-companies can pursuit and use delight to highlight customers' loyalty. These results allow for a better understanding of customer specificities, with practical actions aimed at their real needs and expectations. ER -