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Carlucci, D., Ferreira, F., Schiuma, G., Jalali, M. & António, N. (2015). A Holistic Conception of Sustainable Banking: Adding Value with Fuzzy Cognitive Mapping. 2015 BAI International Conference.

D. Carlucci et al.,  "A Holistic Conception of Sustainable Banking: Adding Value with Fuzzy Cognitive Mapping", in 2015 BAI Int. Conf., Macau, 2015

@misc{carlucci2015_1716212776741,
	author = "Carlucci, D. and Ferreira, F. and Schiuma, G. and Jalali, M. and António, N.",
	title = "A Holistic Conception of Sustainable Banking: Adding Value with Fuzzy Cognitive Mapping",
	year = "2015",
	howpublished = "Ambos (impresso e digital)",
	url = "http://ibac-conference.org/BAI2015/"
}

TY  - CPAPER
TI  - A Holistic Conception of Sustainable Banking: Adding Value with Fuzzy Cognitive Mapping
T2  - 2015 BAI International Conference
AU  - Carlucci, D.
AU  - Ferreira, F.
AU  - Schiuma, G.
AU  - Jalali, M.
AU  - António, N.
PY  - 2015
CY  - Macau
UR  - http://ibac-conference.org/BAI2015/
AB  - Integrating sustainability into the banking activity is an increasingly necessary but
extremely challenging issue currently facing financial institutions. It is therefore becoming
ever more important to understand the key determinants of sustainable banking and how they
inter-relate with each other. As such, this research aims to build a cognitive map – a fuzzy
cognitive map (FCM) in particular – to model, and dynamically analyze and test the reciprocal
influence of key factors underlying sustainable banking. FCMs have been shown to be
particularly useful for handling complex decision problems characterized by lack of
information or unavailable data. They constitute a methodological framework that allows for a
reduction of omitted determinants – in this case, with regard to sustainable banking; and are
typically able to provide a greater understanding of the relationships between such
determinants. We know of no previous work using this methodology in this area; and believe this first effort in the application of cognitive mapping techniques to the identification of the
key determinants of sustainable banking will be an important contribution to both theory and
practice. We anticipate implications and practical applications for both bank managers and
policymakers aiming to increase the efficiency of their decision making in the context of
sustainable banking.
ER  -