Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Pinto, I. M. S. & Cardoso, M. G. M. S. (2015). Measuring the effect of Marketing actions: the role of Matching. In Luiz Moutinho and Kun-Huang Huarng (Ed.), Quantitative Modeling in Marketing and Management. (pp. 491-506).: World Scientific.
Exportar Referência (IEEE) 
I. M. Pinto and M. M. Cardoso,  "Measuring the effect of Marketing actions: the role of Matching", in Quantitative Modeling in Marketing and Management, Luiz Moutinho and Kun-Huang Huarng, Ed., World Scientific, 2015, pp. 491-506
Exportar BibTeX 
@incollection{pinto2015_1734878482889,
	author = "Pinto, I. M. S. and Cardoso, M. G. M. S.",
	title = "Measuring the effect of Marketing actions: the role of Matching",
	booktitle = "Quantitative Modeling in Marketing and Management",
	year = "2015",
	volume = "",
	series = "",
	edition = "2nd",
	pages = "491-491",
	publisher = "World Scientific",
	address = "",
	url = "http://www.worldscientific.com/worldscibooks/10.1142/9657"
}
Exportar RIS 
TY  - CHAP
TI  - Measuring the effect of Marketing actions: the role of Matching
T2  - Quantitative Modeling in Marketing and Management
AU  - Pinto, I. M. S.
AU  - Cardoso, M. G. M. S.
PY  - 2015
SP  - 491-506
UR  - http://www.worldscientific.com/worldscibooks/10.1142/9657
ER  -