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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Pinto, I. M. S. & Cardoso, M. G. M. S. (2015). Measuring the effect of Marketing actions: the role of Matching. In Luiz Moutinho and Kun-Huang Huarng (Ed.), Quantitative Modeling in Marketing and Management. (pp. 491-506).: World Scientific.
Export Reference (IEEE) 
I. M. Pinto and M. M. Cardoso,  "Measuring the effect of Marketing actions: the role of Matching", in Quantitative Modeling in Marketing and Management, Luiz Moutinho and Kun-Huang Huarng, Ed., World Scientific, 2015, pp. 491-506
Export BibTeX 
@incollection{pinto2015_1716233117779,
	author = "Pinto, I. M. S. and Cardoso, M. G. M. S.",
	title = "Measuring the effect of Marketing actions: the role of Matching",
	booktitle = "Quantitative Modeling in Marketing and Management",
	year = "2015",
	volume = "",
	series = "",
	edition = "2nd",
	pages = "491-491",
	publisher = "World Scientific",
	address = "",
	url = "http://www.worldscientific.com/worldscibooks/10.1142/9657"
}
Export RIS 
TY  - CHAP
TI  - Measuring the effect of Marketing actions: the role of Matching
T2  - Quantitative Modeling in Marketing and Management
AU  - Pinto, I. M. S.
AU  - Cardoso, M. G. M. S.
PY  - 2015
SP  - 491-506
UR  - http://www.worldscientific.com/worldscibooks/10.1142/9657
ER  -