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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Rosa, A. & Panchapakesan, P. (2015). City Branding: Macao. International Conference on Business and Information.
Export Reference (IEEE) 
Á. A. Rosa and P. Panchapakesan,  "City Branding: Macao", in Int. Conf. on Business and Information, Macau, 2015
Export BibTeX 
@misc{rosa2015_1732203839307,
	author = "Rosa, A. and Panchapakesan, P.",
	title = "City Branding: Macao",
	year = "2015",
	howpublished = "Other",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - City Branding: Macao
T2  - International Conference on Business and Information
AU  - Rosa, A.
AU  - Panchapakesan, P.
PY  - 2015
CY  - Macau
AB  - As tourism industry is gaining importance worldwide, destinations vie with each other for tourists’ attention. There are many cities in the world which have successfully rebranded themselves in order to recover from the economic crises. Notwithstanding various initiatives taken by the government, Macao struggles to attract international tourist. This paper applies successful city branding strategies to Macao in identifying its current advantages and disadvantages as a preferred destination by employing SWOT methodology. It concludes by offering suggestions to successful repositioning of Macao as a world destination. 
ER  -