Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Grigoriou, N, Davcik, N. & Sharma, P. (2016). Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach. In Obal, M., Krey, N. & Bushardt, C. (Ed.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Developments in Marketing Science. USA: Springer.
Exportar Referência (IEEE) 
G. Nicholas et al.,  "Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach", in Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Developments in Marketing Science, Obal, M., Krey, N. & Bushardt, C., Ed., USA, Springer, 2016
Exportar BibTeX 
@incollection{nicholas2016_1714868004939,
	author = "Grigoriou, N and Davcik, N. and Sharma, P.",
	title = "Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach",
	booktitle = "Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Developments in Marketing Science",
	year = "2016",
	volume = "",
	series = "",
	edition = "",
	publisher = "Springer",
	address = "USA",
	url = ""
}
Exportar RIS 
TY  - CHAP
TI  - Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach
T2  - Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Developments in Marketing Science
AU  - Grigoriou, N
AU  - Davcik, N.
AU  - Sharma, P.
PY  - 2016
DO  - 10.1007/978-3-319-11815-4_238
CY  - USA
ER  -