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Fortes, N. & Rita, P. (2016). Privacy concerns and online purchasing behaviour: towards an integrated model. European Research on Management and Business Economics. 22 (3), 167-176
N. Fortes and P. M. Rita, "Privacy concerns and online purchasing behaviour: towards an integrated model", in European Research on Management and Business Economics, vol. 22, no. 3, pp. 167-176, 2016
@article{fortes2016_1714748183079, author = "Fortes, N. and Rita, P.", title = "Privacy concerns and online purchasing behaviour: towards an integrated model", journal = "European Research on Management and Business Economics", year = "2016", volume = "22", number = "3", doi = "10.1016/j.iedeen.2016.04.002", pages = "167-176", url = "http://www.sciencedirect.com/science/article/pii/S2444883416300134" }
TY - JOUR TI - Privacy concerns and online purchasing behaviour: towards an integrated model T2 - European Research on Management and Business Economics VL - 22 IS - 3 AU - Fortes, N. AU - Rita, P. PY - 2016 SP - 167-176 SN - 2444-8834 DO - 10.1016/j.iedeen.2016.04.002 UR - http://www.sciencedirect.com/science/article/pii/S2444883416300134 AB - This study aims to analyze how privacy concerns about the Internet have an impact on the consumer's intention to make online purchases. A research model was developed establishing that this impact takes place via the connection of privacy concerns with the theories of trust and risk, the theory of planned behaviour and the technology acceptance model. The empirical study was based on an online survey that collected data from 900 individuals. The results confirmed the acceptance of all proposed hypotheses and the overall validation of the research model. Implications and further research suggestions are presented. ER -