Export Publication

The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Pereira, H., Salgueiro, M.F. & Rita, P. (2016). The mediating effect of	satisfaction: Does is influences loyalty concerning online tourism	 purchases?. In Proceedings of the 45th European Marketing Academy Conference (EMAC). Oslo: EMAC.
Export Reference (IEEE) 
H. M. Pereira et al.,  "The mediating effect of	satisfaction: Does is influences loyalty concerning online tourism	 purchases?", in Proc. of the 45th European Marketing Academy Conf. (EMAC), Oslo, EMAC, 2016
Export BibTeX 
@inproceedings{pereira2016_1765608463605,
	author = "Pereira, H. and Salgueiro, M.F. and Rita, P.",
	title = "The mediating effect of	satisfaction: Does is influences loyalty concerning online tourism	 purchases?",
	booktitle = "Proceedings of the 45th European Marketing Academy Conference (EMAC)",
	year = "2016",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "EMAC",
	address = "Oslo",
	organization = "EMAC",
	url = "http://emac2016.emac-online.org/emac2016.org/index.html"
}
Export RIS 
TY  - CPAPER
TI  - The mediating effect of	satisfaction: Does is influences loyalty concerning online tourism	 purchases?
T2  - Proceedings of the 45th European Marketing Academy Conference (EMAC)
AU  - Pereira, H.
AU  - Salgueiro, M.F.
AU  - Rita, P.
PY  - 2016
CY  - Oslo
UR  - http://emac2016.emac-online.org/emac2016.org/index.html
AB  - This paper intends to investigate the influence of relationship marketing
dimensions on online tourism customer satisfaction and to analyze the
mediating effect of e-satisfaction level, on the relation between these
determinants and the formation of loyalty. A questionnaire was applied to
regular online buyers and the statistical analyses were conducted within the
Structural Equation Modeling framework. The most important results have
shown that there are three dimensions that significantly influence e-customer
satisfaction – understanding customer needs, service quality and
personalization. Also show that there is a complete mediating effect of ecustomer satisfaction in the relationship between the relationship marketing
dimensions and e-customer loyalty. Thus, research results provide an
important insight into how e-companies can pursuit and use delight to highlight
customers
ER  -