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Marques, S. (2016). The value of store choice criteria on consumer behavior. In 18th International Conference on Economics and Business Market Management. (pp. 2007-2011). Paris
S. M. Marques, "The value of store choice criteria on consumer behavior", in 18th Int. Conf. on Economics and Business Market Management, Paris, 2016, pp. 2007-2011
@inproceedings{marques2016_1732231804014, author = "Marques, S.", title = "The value of store choice criteria on consumer behavior", booktitle = "18th International Conference on Economics and Business Market Management", year = "2016", editor = "", volume = "", number = "", series = "", pages = "2007-2011", publisher = "", address = "Paris", organization = "International Scholarly and Scientific Research and Innovation" }
TY - CPAPER TI - The value of store choice criteria on consumer behavior T2 - 18th International Conference on Economics and Business Market Management AU - Marques, S. PY - 2016 SP - 2007-2011 CY - Paris AB - Research on how store environment cues influence consumers’ store choice decision criteria, such as store operations, product quality, monetary price, store image and sales promotion, is sparse. Especially absent research on the simultaneous impact of multiple store environment cues. The authors propose a comprehensive store choice model that includes: three types of store environment cues as exogenous constructs; various store choice criteria as possible mediating constructs, and store patronage intentions as an endogenous construct. On the basis of testing with a sample of 561 customers of hypermarkets, the model is partially supported. This study used structural equation modelling to test the proposed model. ER -