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Moutinho, L., Rita, P. & Li, S. (2006). Strategic diagnostics and management decision making: a hybrid knowledge?based approach. Intelligent Systems in Accounting, Finance and Management. 14 (3), 129-155
L. Moutinho et al., "Strategic diagnostics and management decision making: a hybrid knowledge?based approach", in Intelligent Systems in Accounting, Finance and Management, vol. 14, no. 3, pp. 129-155, 2006
@article{moutinho2006_1714766091823, author = "Moutinho, L. and Rita, P. and Li, S.", title = "Strategic diagnostics and management decision making: a hybrid knowledge?based approach", journal = "Intelligent Systems in Accounting, Finance and Management", year = "2006", volume = "14", number = "3", pages = "129-155", url = "" }
TY - JOUR TI - Strategic diagnostics and management decision making: a hybrid knowledge?based approach T2 - Intelligent Systems in Accounting, Finance and Management VL - 14 IS - 3 AU - Moutinho, L. AU - Rita, P. AU - Li, S. PY - 2006 SP - 129-155 SN - 1055-615X AB - A conceptual model is introduced whereby the focus is placed on environmental scanning, diagnostics anddecision-making on the basis of managerial judgement through the application of tools such as intelligentagents, hybrid intelligent systems, scenario analysis and knowledge-based systems. The model has a criticalstage as an antecedent to the strategic advice that encompasses the issues of strategic fit to purpose (theme,industry, company and strategic business unit-driven). A number of applications dealing with these four layersare shown, as well as an illustration of hybrid intelligent systems for strategic marketing planning ER -