Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rita, P. & Moutinho, L. (1994). An expert system for promotion budget allocation to international markets. Journal of International Consumer Marketing. 6 (3-4), 101-121
Exportar Referência (IEEE) 
P. M. Rita and L. Moutinho,  "An expert system for promotion budget allocation to international markets", in Journal of Int. Consumer Marketing, vol. 6, no. 3-4, pp. 101-121, 1994
Exportar BibTeX 
@article{rita1994_1782667660490,
	author = "Rita, P. and Moutinho, L.",
	title = "An expert system for promotion budget allocation to international markets",
	journal = "Journal of International Consumer Marketing",
	year = "1994",
	volume = "6",
	number = "3-4",
	doi = "10.1300/J046v06n03_07",
	pages = "101-121",
	url = "http://www.tandfonline.com/doi/abs/10.1300/J046v06n03_07?journalCode=wicm20"
}
Exportar RIS 
TY  - JOUR
TI  - An expert system for promotion budget allocation to international markets
T2  - Journal of International Consumer Marketing
VL  - 6
IS  - 3-4
AU  - Rita, P.
AU  - Moutinho, L.
PY  - 1994
SP  - 101-121
SN  - 0896-1530
DO  - 10.1300/J046v06n03_07
UR  - http://www.tandfonline.com/doi/abs/10.1300/J046v06n03_07?journalCode=wicm20
AB  - 

This article's main thrust is centered on the analysis and discussion of the findings generated from interviews undertaken with a sample of European National Tourist Offices (NTOs). These in-depth interviews were carried out as part of a research methodology that underlies the knowledge acquisition process to build TOUREX, an expert system aimed at assisting NTOs in the allocation of promotion budget sums to international travel markets. The fieldwork interviews produced a number of useful results whereby the particular model and demonstration system could be enhanced.

ER  -