Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rita, P. & Moutinho, L. (1992). Allocating a Promotion Budget. International Journal of Contemporary Hospitality Management. 4 (3), 3-8
Exportar Referência (IEEE) 
P. M. Rita and L. Moutinho,  "Allocating a Promotion Budget", in Int. Journal of Contemporary Hospitality Management, vol. 4, no. 3, pp. 3-8, 1992
Exportar BibTeX 
@article{rita1992_1782667652788,
	author = "Rita, P. and Moutinho, L.",
	title = "Allocating a Promotion Budget",
	journal = "International Journal of Contemporary Hospitality Management",
	year = "1992",
	volume = "4",
	number = "3",
	doi = "10.1108/09596119210014192",
	pages = "3-8",
	url = "http://www.emeraldinsight.com/doi/pdfplus/10.1108/09596119210014192"
}
Exportar RIS 
TY  - JOUR
TI  - Allocating a Promotion Budget
T2  - International Journal of Contemporary Hospitality Management
VL  - 4
IS  - 3
AU  - Rita, P.
AU  - Moutinho, L.
PY  - 1992
SP  - 3-8
SN  - 0959-6119
DO  - 10.1108/09596119210014192
UR  - http://www.emeraldinsight.com/doi/pdfplus/10.1108/09596119210014192
AB  - Describes a preliminary model for assisting national tourism organizations (NTOs) in the allocation of promotional budgets to international travel markets so as to optimize their marketing objectives. The model (TOUREX) is a knowledge?based system. Discusses findings (that allow enhancement and refining of the model) from in?depth interviews conducted with 12 European NTOs as part of a wider study both to improve the model and expand the knowledge base.
ER  -