Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Silvia Cavalinhos & Marques, S. (2016). The impact of mobile devices on the shopping experience. International Conference on Innovation & Entrepreneurship in Marketing and Consumer Behaviour 2016.
Exportar Referência (IEEE) 
S. Cavalinhos and S. M. Marques,  "The impact of mobile devices on the shopping experience", in Int. Conf. on Innovation & Entrepreneurship in Marketing and Consumer Behaviour 2016, Lisboa, 2016
Exportar BibTeX 
@misc{cavalinhos2016_1732233277753,
	author = "Silvia Cavalinhos and Marques, S.",
	title = "The impact of mobile devices on the shopping experience",
	year = "2016",
	howpublished = "Ambos (impresso e digital)",
	url = ""
}
Exportar RIS 
TY  - CPAPER
TI  - The impact of mobile devices on the shopping experience
T2  - International Conference on Innovation & Entrepreneurship in Marketing and Consumer Behaviour 2016
AU  - Silvia Cavalinhos
AU  - Marques, S.
PY  - 2016
CY  - Lisboa
AB  - The use of mobile devices, such as the mobile phone, has changed the way we live our everyday life, is part of our culture, and the access to information is done anytime and anywhere. This is a new opportunity for the retailers to influence shoppers’ attitudes and behaviours.
The present research aims to understand why, how and when do shoppers use mobile devices as their shopping assistance, and as result, what happens when they do. Do shoppers have better shopping experiences?
A qualitative and quantitative research design is needed to explore this issues and teste the conceptual model.
It’s expected that this research will allow to understand shoppers’ motivations and behaviours and fulfil the gap in the knowledge of the impact of new technologies in shopping experience.

ER  -