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Carvalho, I., Costa, P., Simões, R., Silva, A. & Silva, S. A. (2016). Qualitative analysis of vehicle needs and perceptions towards the adoption of a reconfigurable vehicle. Research in Transportation Business and Management. 18, 85-104

I. Carvalho et al.,  "Qualitative analysis of vehicle needs and perceptions towards the adoption of a reconfigurable vehicle", in Research in Transportation Business and Management, vol. 18, pp. 85-104, 2016

@article{carvalho2016_1714117939400,
	author = "Carvalho, I. and Costa, P. and Simões, R. and Silva, A. and Silva, S. A.",
	title = "Qualitative analysis of vehicle needs and perceptions towards the adoption of a reconfigurable vehicle",
	journal = "Research in Transportation Business and Management",
	year = "2016",
	volume = "18",
	number = "",
	doi = "10.1016/j.rtbm.2016.03.007",
	pages = "85-104",
	url = "http://www.sciencedirect.com/science/article/pii/S2210539516300128"
}

TY  - JOUR
TI  - Qualitative analysis of vehicle needs and perceptions towards the adoption of a reconfigurable vehicle
T2  - Research in Transportation Business and Management
VL  - 18
AU  - Carvalho, I.
AU  - Costa, P.
AU  - Simões, R.
AU  - Silva, A.
AU  - Silva, S. A.
PY  - 2016
SP  - 85-104
SN  - 2210-5395
DO  - 10.1016/j.rtbm.2016.03.007
UR  - http://www.sciencedirect.com/science/article/pii/S2210539516300128
AB  - We explore in which extent the notion of a reconfigurable vehicle, presented as an innovation, is an anticipated need given the current patterns of vehicle occupancy. The main goals of this study are: (i) Identify latent needs towards vehicle purchase choices and use; (ii) Characterize the individual perceptions about car use, in general; (iii) Characterize the individual perceptions about the reconfigurable notion of a vehicle, able to be adapted to daily occupancy requirements. The study is based on data from 4 focus groups. To identify that needs data are analyzed through the QFD VOC. Engineering requirements are translated with HOQ. To explore perceptions data are analyzed using a content analysis methodology with MaxQDA10 software©. Within the context of designing vehicles to comply with European regulations on CO2 emissions, the results reveal latent needs in human dimensions of the product. The notion of a reconfigurable vehicle was identified as a latent need for different target markets. Stated barriers for the adoption of this particular vehicle do not fully overlap with what individuals ponder when they consider buying a current fuel-based. Educational background was found to contribute for the receptivity of the disruptive proposal.
ER  -