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Miguel, L. & Marques, S. (2016). Purchase intentions and behaviour for quality labelled PGI/PDO brands. In Academy of Marketing 2016. Newcastle

L. P. Miguel and S. M. Marques,  "Purchase intentions and behaviour for quality labelled PGI/PDO brands", in Academy of Marketing 2016, Newcastle, 2016

@inproceedings{miguel2016_1732234286612,
	author = "Miguel, L. and Marques, S.",
	title = "Purchase intentions and behaviour for quality labelled PGI/PDO brands",
	booktitle = "Academy of Marketing 2016",
	year = "2016",
	editor = "",
	volume = "",
	publisher = "",
	address = "Newcastle",
	organization = "Newcastle Business School",
	url = ""
}

TY  - CPAPER
TI  - Purchase intentions and behaviour for quality labelled PGI/PDO brands
T2  - Academy of Marketing 2016
AU  - Miguel, L.
AU  - Marques, S.
PY  - 2016
CY  - Newcastle
AB  - Abstract
The present study has the aim to assess how consumers perceive protected geographical
indication and protected designation of origin (PDO/PGI) labelled food and their buying
behaviour and its relation to the so called Attitude-Behaviour Gap (de Barcellos et al, 2011).
For this, interviews will be addressed to consumers, responsible for food purchase, in major
retail points in Lisbon. Retail points are to be chosen according to area and size. Interviews
days will be chosen according day of the month and week day to be representative of
costumers shopping habits. Marketing strategies from producers’ associations will be
evaluated through semi-structured interviews addressed to market responsible at producers’
associations level.
Conclusions will give some light on the consumer intention-behaviour gap towards traditional
quality labelled products and its possible relation to marketing strategies at producers’ level.
This could help local marketers to design marketing strategies to better promote PDO/PGI
products.
KeyWords: Consumer behaviour; Certified food products; Purchase Intention; Meat Quality
Perception; Branding; Labelling.
ER  -