Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Silvia Cavalinhos & Marques, S. (2016). The impact of mobile devices on the shopping experience. Academy of Marketing 2016.
Exportar Referência (IEEE) 
S. Cavalinhos and S. M. Marques,  "The impact of mobile devices on the shopping experience", in Academy of Marketing 2016, Newcastle, 2016
Exportar BibTeX 
@misc{cavalinhos2016_1732233093792,
	author = "Silvia Cavalinhos and Marques, S.",
	title = "The impact of mobile devices on the shopping experience",
	year = "2016",
	howpublished = "Ambos (impresso e digital)",
	url = ""
}
Exportar RIS 
TY  - CPAPER
TI  - The impact of mobile devices on the shopping experience
T2  - Academy of Marketing 2016
AU  - Silvia Cavalinhos
AU  - Marques, S.
PY  - 2016
CY  - Newcastle
AB  - The use of mobile devices, such as the mobile phone, has changed the way
we live our everyday life, is part of our culture, and the access to information
is done anytime and anywhere. This is a new opportunity for the retailers to
influence shoppers’ attitudes and behaviours.
The present research aims to understand why, how and when do shoppers use
mobile devices as their shopping assistance, and as result, what happens when
they do. Do shoppers have better shopping experiences?
A qualitative and quantitative research design is needed to explore this issues
and teste the conceptual model.
It’s expected that this research will allow to understand shoppers’ motivations
and behaviours and fulfil the gap in the knowledge of the impact of new
technologies in shopping experience.
ER  -