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Bilro, R.G. & Loureiro, S. M. C. (2016). Brand stimulus on online consumer purchase: attractiveness, intention and actual behaviour. Academy of Marketing Doctoral Colloquium .
R. J. Bilro and S. M. Loureiro, "Brand stimulus on online consumer purchase: attractiveness, intention and actual behaviour", in Academy of Marketing Doctoral Colloq. , Newcastle upon-Tyne, 2016
@misc{bilro2016_1765575988714,
author = "Bilro, R.G. and Loureiro, S. M. C.",
title = "Brand stimulus on online consumer purchase: attractiveness, intention and actual behaviour",
year = "2016",
howpublished = "Other"
}
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