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Bilro, R. & Loureiro, S. (2014). Create, build and manage online brands for internet companies. In Demetris Drontis, Yaakov Weber and Shlomo Tarba (Ed.), Proceedings of the 7th Annual Conference of the EuroMed Academy of Business. (pp. 2030-2033). Kristiansand: EuroMed Press.

R. J. Bilro and S. M. Loureiro,  "Create, build and manage online brands for internet companies", in Proc. of the 7th Annu. Conf. of the EuroMed Academy of Business, Demetris Drontis, Yaakov Weber and Shlomo Tarba, Ed., Kristiansand, EuroMed Press, 2014, pp. 2030-2033

@inproceedings{bilro2014_1714778132981,
	author = "Bilro, R. and Loureiro, S.",
	title = "Create, build and manage online brands for internet companies",
	booktitle = "Proceedings of the 7th Annual Conference of the EuroMed Academy of Business",
	year = "2014",
	editor = "Demetris Drontis, Yaakov Weber and Shlomo Tarba",
	volume = "",
	number = "",
	series = "",
	pages = "2030-2033",
	publisher = "EuroMed Press",
	address = "Kristiansand",
	organization = "University of Adger ",
	url = "file:///C:/Users/cmsbl/Downloads/Proceedings_of_the_7th_Annual_Conference.pdf"
}

TY  - CPAPER
TI  - Create, build and manage online brands for internet companies
T2  - Proceedings of the 7th Annual Conference of the EuroMed Academy of Business
AU  - Bilro, R.
AU  - Loureiro, S.
PY  - 2014
SP  - 2030-2033
CY  - Kristiansand
UR  - file:///C:/Users/cmsbl/Downloads/Proceedings_of_the_7th_Annual_Conference.pdf
AB  - Research Aims
The primary objective of this ongoing research is to identify the main assets that create brand
success for internet-only companies. Based on an extensive and systematic literature review,
this study seeks to identify the constructs who drive online brands for a successful life.
Eighteen articles were identified and from those some preliminary reflections were taken.
ER  -