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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Loureiro, S. M. C., Bilro, R. G. & Koo, D.-M. (2015). Committing consumers to sustainability: Portugal and South Korea outlooks. In 4th International Conference on Multinational Enterprises and Sustainable Development, (MESD'15). Lisboa
Exportar Referência (IEEE)
S. M. Loureiro et al.,  "Committing consumers to sustainability: Portugal and South Korea outlooks", in 4th Int. Conf. on Multinational Enterprises and Sustainable Development, (MESD'15), Lisboa, 2015
Exportar BibTeX
@inproceedings{loureiro2015_1714317652706,
	author = "Loureiro, S. M. C. and Bilro, R. G. and Koo, D.-M.",
	title = "Committing consumers to sustainability: Portugal and South Korea outlooks",
	booktitle = "4th International Conference on Multinational Enterprises and Sustainable Development, (MESD'15)",
	year = "2015",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "",
	address = "Lisboa",
	organization = "MESD",
	url = "https://www.iscte-iul.pt/noticias/229/4th-multinational-enterprises-and-sustainable-development-international-conference"
}
Exportar RIS
TY  - CPAPER
TI  - Committing consumers to sustainability: Portugal and South Korea outlooks
T2  - 4th International Conference on Multinational Enterprises and Sustainable Development, (MESD'15)
AU  - Loureiro, S. M. C.
AU  - Bilro, R. G.
AU  - Koo, D.-M.
PY  - 2015
CY  - Lisboa
UR  - https://www.iscte-iul.pt/noticias/229/4th-multinational-enterprises-and-sustainable-development-international-conference
AB  - The importance of recycling and environmental preservation has continued to receive
increasing attention from governments, enterprises, and consumers. However, little research
examines the factors that influence individuals’ commitment to recycling and environmental
preservation, and even less explores how that commitment can lead to preferential behavior,
word of mouth and willingness to sacrifice for recycling and environmental preservation. This
study examines the roles of need for self-expression and arousal to explain commitment and
whether commitment leads to those behaviors. The study is duplicated in two countries, each
representing different cultural dimensions. Data collected from respondents in South Korea
and Portugal inform a model that supports the majority of the hypotheses and points out
some interesting differences in the ways that recycling and environmental preservation should
be presented in various cultures to achieve buy-in. 
ER  -