Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Bicho, M., Nikolaeva, R. & Lages, C. (2015). Inter-category Positioning as Strategic Balance in a Marginalized Market Category. European Academy of Management Conference (EURAM).
Exportar Referência (IEEE) 
M. L. Bicho et al.,  "Inter-category Positioning as Strategic Balance in a Marginalized Market Category", in European Academy of Management Conf. (EURAM), Warsaw, 2015
Exportar BibTeX 
@misc{bicho2015_1744888999303,
	author = "Bicho, M. and Nikolaeva, R. and Lages, C.",
	title = "Inter-category Positioning as Strategic Balance in a Marginalized Market Category",
	year = "2015",
	howpublished = "Outro",
	url = ""
}
Exportar RIS 
TY  - CPAPER
TI  - Inter-category Positioning as Strategic Balance in a Marginalized Market Category
T2  - European Academy of Management Conference (EURAM)
AU  - Bicho, M.
AU  - Nikolaeva, R.
AU  - Lages, C.
PY  - 2015
CY  - Warsaw
AB  - Winner: 2015 Best Paper Award at Strategic Management SIG
ER  -