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Davcik, N., Sharma, P. & Grigoriou, N (2016). Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance. World Marketing Congress.
N. Davcik et al., "Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance", in World Marketing Congr., Paris, 2016
@misc{davcik2016_1766513906892,
author = "Davcik, N. and Sharma, P. and Grigoriou, N",
title = "Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance",
year = "2016",
howpublished = "Outro",
url = ""
}
English