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Davcik, N. & Sharma, P. (2016). The role of product innovation in marketing performance: Empirical study in FMCG market. World Marketing Congress.
N. Davcik and P. Sharma, "The role of product innovation in marketing performance: Empirical study in FMCG market", in World Marketing Congr., Paris, 2016
@misc{davcik2016_1766520397064,
author = "Davcik, N. and Sharma, P.",
title = "The role of product innovation in marketing performance: Empirical study in FMCG market",
year = "2016",
howpublished = "Outro",
url = ""
}
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