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Loureiro, S. M. C. & Breazeale, M. (2016). Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchase. Clothing and Textiles Research Journal. 34 (3), 163-178
S. M. Loureiro and B. Michael, "Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchase", in Clothing and Textiles Research Journal, vol. 34, no. 3, pp. 163-178, 2016
@article{loureiro2016_1734887219970, author = "Loureiro, S. M. C. and Breazeale, M.", title = "Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchase", journal = "Clothing and Textiles Research Journal", year = "2016", volume = "34", number = "3", doi = "10.1177/0887302X16633530", pages = "163-178", url = "http://journals.sagepub.com/doi/abs/10.1177/0887302X16633530" }
TY - JOUR TI - Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchase T2 - Clothing and Textiles Research Journal VL - 34 IS - 3 AU - Loureiro, S. M. C. AU - Breazeale, M. PY - 2016 SP - 163-178 SN - 0887-302X DO - 10.1177/0887302X16633530 UR - http://journals.sagepub.com/doi/abs/10.1177/0887302X16633530 AB - The authors investigated the effect of the nine most accepted factors of online shopping orientation on online purchase intention through perceived behavioral control and attitude toward purchase of clothing. They suggest that in-home shopping tendency, convenience consciousness, and impulse purchase are the most significant constructs in building consumers’ online shopping orientation. Impulse and convenience for online shoppers appear to be more important than recreational shopping. Online shopping orientation seems to have a positive influence on perceived behavioral control and attitude toward purchase. Implications of the results are discussed to provide guidance for managers and future researchers. ER -