Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. & Breazeale, M. (2016). Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchase. Clothing and Textiles Research Journal. 34 (3), 163-178
Exportar Referência (IEEE) 
S. M. Loureiro and B. Michael,  "Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchase", in Clothing and Textiles Research Journal, vol. 34, no. 3, pp. 163-178, 2016
Exportar BibTeX 
@article{loureiro2016_1724520975981,
	author = "Loureiro, S. M. C. and Breazeale, M.",
	title = "Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchase",
	journal = "Clothing and Textiles Research Journal",
	year = "2016",
	volume = "34",
	number = "3",
	doi = "10.1177/0887302X16633530",
	pages = "163-178",
	url = "http://journals.sagepub.com/doi/abs/10.1177/0887302X16633530"
}
Exportar RIS 
TY  - JOUR
TI  - Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchase
T2  - Clothing and Textiles Research Journal
VL  - 34
IS  - 3
AU  - Loureiro, S. M. C.
AU  - Breazeale, M.
PY  - 2016
SP  - 163-178
SN  - 0887-302X
DO  - 10.1177/0887302X16633530
UR  - http://journals.sagepub.com/doi/abs/10.1177/0887302X16633530
AB  - The authors investigated the effect of the nine most accepted factors of online shopping orientation on online purchase intention through perceived behavioral control and attitude toward purchase of clothing. They suggest that in-home shopping tendency, convenience consciousness, and impulse purchase are the most significant constructs in building consumers’ online shopping orientation. Impulse and convenience for online shoppers appear to be more important than recreational shopping. Online shopping orientation seems to have a positive influence on perceived behavioral control and attitude toward purchase. Implications of the results are discussed to provide guidance for managers and future researchers. 
ER  -