Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Ferreira, E. S. & Loureiro, S. M. C. (2016). Brand love relationship: a true love or a missing story?. Revista Lusófona de Economia e Gestão das Organizações. 4, 33-56
Exportar Referência (IEEE) 
E. S. Ferreira and S. M. Loureiro,  "Brand love relationship: a true love or a missing story?", in Revista Lusófona de Economia e Gestão das Organizações, no. 4, pp. 33-56, 2016
Exportar BibTeX 
@article{ferreira2016_1732202486384,
	author = "Ferreira, E. S. and Loureiro, S. M. C.",
	title = "Brand love relationship: a true love or a missing story?",
	journal = "Revista Lusófona de Economia e Gestão das Organizações",
	year = "2016",
	volume = "",
	number = "4",
	pages = "33-56",
	url = "http://revistas.ulusofona.pt/index.php/r-lego/article/view/5645"
}
Exportar RIS 
TY  - JOUR
TI  - Brand love relationship: a true love or a missing story?
T2  - Revista Lusófona de Economia e Gestão das Organizações
IS  - 4
AU  - Ferreira, E. S.
AU  - Loureiro, S. M. C.
PY  - 2016
SP  - 33-56
SN  - 2183-5845
UR  - http://revistas.ulusofona.pt/index.php/r-lego/article/view/5645
AB  - This paper looks into the function of human style relationship facets when applied to brands through a brand love relationship. Methodologically, this investigation defined two groups of respondents (from a questionnaire applied to 224 respondents): those who self-reported a brand love relationship and those who did not. These groups were compared through a Likert questionnaire in order to find evidence of key human relationship facets that run along a brand love relationship, such as the self-ideal and positive psychology. Although, we did not find significant effects of the three key variables, the descriptive statistics showed higher averages where expected.
ER  -