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Miranda, F. J., Rubio, S., Chamorro, A. & Loureiro, S. M. C. (2016). Analyzing the use of social networks sites in the purchasing decision process. In In Lee (Ed.), Encyclopedia of e-commerce development, implementation, and management. (pp. 1550-1562).: IGI Global.

F. J. González et al.,  "Analyzing the use of social networks sites in the purchasing decision process", in Encyclopedia of e-commerce development, implementation, and management, In Lee, Ed., IGI Global, 2016, pp. 1550-1562

@incollection{gonzález2016_1732357663472,
	author = "Miranda, F. J. and Rubio, S. and Chamorro, A. and Loureiro, S. M. C.",
	title = "Analyzing the use of social networks sites in the purchasing decision process",
	chapter = "",
	booktitle = "Encyclopedia of e-commerce development, implementation, and management",
	year = "2016",
	volume = "",
	series = "",
	edition = "",
	pages = "1550-1550",
	publisher = "IGI Global",
	address = "",
	url = "https://www.igi-global.com/gateway/chapter/149061"
}

TY  - CHAP
TI  - Analyzing the use of social networks sites in the purchasing decision process
T2  - Encyclopedia of e-commerce development, implementation, and management
AU  - Miranda, F. J.
AU  - Rubio, S.
AU  - Chamorro, A.
AU  - Loureiro, S. M. C.
PY  - 2016
SP  - 1550-1562
DO  - 10.4018/978-1-4666-9787-4.ch109
UR  - https://www.igi-global.com/gateway/chapter/149061
AB  - Social networks have quickly become a platform in which citizens feel comfortable interacting with each other. They have not only become a sociological phenomenon, but also a marketing opportunity that firms are unwilling to let go by. This is a new ecosystem in which individuals are as important as firms or the media – an environment in which people are what is important, and one which is having an increasing influence in the business world.
ER  -