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Giacosa, E., Culasso, F. & Loureiro, S. M. C. (2016). The business of luxury brands: Luxury car brand relationship. In Demetris Vrontis, Matteo Rossi and Stefano Bresciani (Ed.), Managing globalization: New business models, strategies and innovation. (pp. 25-49). Newcastle upon Tyne: Cambridge Scholars Publishing.
E. Giacosa et al., "The business of luxury brands: Luxury car brand relationship", in Managing globalization: New business models, strategies and innovation, Demetris Vrontis, Matteo Rossi and Stefano Bresciani, Ed., Newcastle upon Tyne, Cambridge Scholars Publishing, 2016, vol. 2, pp. 25-49
@incollection{giacosa2016_1734885545069, author = "Giacosa, E. and Culasso, F. and Loureiro, S. M. C.", title = "The business of luxury brands: Luxury car brand relationship", chapter = "", booktitle = "Managing globalization: New business models, strategies and innovation", year = "2016", volume = "2", series = "", edition = "", pages = "25-25", publisher = "Cambridge Scholars Publishing", address = "Newcastle upon Tyne", url = "https://www.cambridgescholars.com/product/978-1-4438-8897-4" }
TY - CHAP TI - The business of luxury brands: Luxury car brand relationship T2 - Managing globalization: New business models, strategies and innovation VL - 2 AU - Giacosa, E. AU - Culasso, F. AU - Loureiro, S. M. C. PY - 2016 SP - 25-49 CY - Newcastle upon Tyne UR - https://www.cambridgescholars.com/product/978-1-4438-8897-4 AB - Luxury businesses represent an important market in several countries, such as Italy and France. For this reason, it is interesting to focus on this sector, looking at the many different company business models. An analysis of luxury may reach two different interpretations: elitist connotations of luxury where the phenomenon is directed at specific individual targets; and luxury as a social value and a manifestation of the individual within the community. ER -