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Loureiro, S. M. C. (2016). In-flight attributes and mindful passengers: Relationship quality and behavioural intentions configurations. Proceeding of 2016 GAMMA-Global Marketing Conference-Bridging Asia and the World: Global Platform for interface between Marketing and Management. 1032-1033
S. M. Loureiro, "In-flight attributes and mindful passengers: Relationship quality and behavioural intentions configurations", in Proceeding of 2016 GAMMA-Global Marketing Conf.-Bridging Asia and the World: Global Platform for interface between Marketing and Management, Hong Kong, pp. 1032-1033, 2016
@misc{loureiro2016_1732205308499, author = "Loureiro, S. M. C.", title = "In-flight attributes and mindful passengers: Relationship quality and behavioural intentions configurations", year = "2016", howpublished = "Ambos (impresso e digital)", url = "http://gmcproceedings.net/html/sub3_01.html" }
TY - CPAPER TI - In-flight attributes and mindful passengers: Relationship quality and behavioural intentions configurations T2 - Proceeding of 2016 GAMMA-Global Marketing Conference-Bridging Asia and the World: Global Platform for interface between Marketing and Management AU - Loureiro, S. M. C. PY - 2016 SP - 1032-1033 CY - Hong Kong UR - http://gmcproceedings.net/html/sub3_01.html AB - Create, develop, maintain and nurturing the passengers-airline relationships is crucial in a very competitive market in Europe. Relationship quality and behavioural intentions to fly again in the same airline carrier and recommend to others are core outcomes which may result from a favourable travel experience over time. However, the complexity and the multidimensional phenomenon lead us to develop a holistic framework, which posits that relationship quality and behavioural intentions do not depend on individual air-flight attributes and other individual demographic-psychological variables but on specific configurations of such attributes and variables. Thus, the framework of this study is investigated using qualitative comparative analysis and a sample of 304 passengers. Accordingly, the property space consists of all combinations of binary states, that is, presence or absence, of the 7 in-flight attributes (air quality, temperature, odour, noise, crew, layout and equipment/amenities), frequency of fly in an airline carrier, the type of airline carrier and demographic-psychological variables (age, gender, mindful) (that is, 212 combinations or configurations). ER -