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Loureiro, S. & Panchapakesan, P. (2016). It is all about desires! motivation to engage in medical tourism practices and subjective well-being. In Juran Kim (Ed.), Proceedings of 2016 GAMMA-Global Marketing Conference. (pp. 1081-1091). Hong Kong: GAMMA.
S. M. Loureiro and P. Panchapakesan, "It is all about desires! motivation to engage in medical tourism practices and subjective well-being", in Proc. of 2016 GAMMA-Global Marketing Conf., Juran Kim, Ed., Hong Kong, GAMMA, 2016, pp. 1081-1091
@inproceedings{loureiro2016_1732207250803, author = "Loureiro, S. and Panchapakesan, P.", title = "It is all about desires! motivation to engage in medical tourism practices and subjective well-being", booktitle = "Proceedings of 2016 GAMMA-Global Marketing Conference", year = "2016", editor = "Juran Kim", volume = "", number = "", series = "", doi = "10.15444/GMC2016.07.09.06", pages = "1081-1091", publisher = "GAMMA", address = "Hong Kong", organization = "Global Alliance of Marketing", url = " http://gmcproceedings.net/html/sub3_01.html" }
TY - CPAPER TI - It is all about desires! motivation to engage in medical tourism practices and subjective well-being T2 - Proceedings of 2016 GAMMA-Global Marketing Conference AU - Loureiro, S. AU - Panchapakesan, P. PY - 2016 SP - 1081-1091 DO - 10.15444/GMC2016.07.09.06 CY - Hong Kong UR - http://gmcproceedings.net/html/sub3_01.html AB - Medical tourism has becoming a topic of increase interest for both researchers and practitioners all around the world. The current article intends to propose a conceptual framework that presents antecedents and outcomes of consumers (patients) desires to undergo medical tourism practices, as well as moderators that can strengthen or weaken the established relationships. In the future the model should be tested in cross cultural context and so contribute to give more insights for researchers and mangers of medical tourism. ER -