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Export Reference (APA) 
Loureiro, S. & Panchapakesan, P. (2016). It is all about desires! motivation to engage in medical tourism practices and subjective well-being. In Juran Kim (Ed.), Proceedings of 2016 GAMMA-Global Marketing Conference. (pp. 1081-1091). Hong Kong: GAMMA.
Export Reference (IEEE) 
S. M. Loureiro and P. Panchapakesan,  "It is all about desires! motivation to engage in medical tourism practices and subjective well-being", in Proc. of 2016 GAMMA-Global Marketing Conf., Juran Kim, Ed., Hong Kong, GAMMA, 2016, pp. 1081-1091
Export BibTeX 
@inproceedings{loureiro2016_1765607819312,
	author = "Loureiro, S. and Panchapakesan, P.",
	title = "It is all about desires! motivation to engage in medical tourism practices and subjective well-being",
	booktitle = "Proceedings of 2016 GAMMA-Global Marketing Conference",
	year = "2016",
	editor = "Juran Kim",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GMC2016.07.09.06",
	pages = "1081-1091",
	publisher = "GAMMA",
	address = "Hong Kong",
	organization = "Global Alliance of Marketing",
	url = " http://gmcproceedings.net/html/sub3_01.html"
}
Export RIS 
TY  - CPAPER
TI  - It is all about desires! motivation to engage in medical tourism practices and subjective well-being
T2  - Proceedings of 2016 GAMMA-Global Marketing Conference
AU  - Loureiro, S.
AU  - Panchapakesan, P.
PY  - 2016
SP  - 1081-1091
DO  - 10.15444/GMC2016.07.09.06
CY  - Hong Kong
UR  -  http://gmcproceedings.net/html/sub3_01.html
AB  - Medical tourism has becoming a topic of increase interest for both researchers and practitioners all around the world. The current article intends to propose a conceptual framework that presents antecedents and outcomes of consumers (patients) desires to undergo medical tourism practices, as well as moderators that can strengthen or weaken the established relationships. In the future the model should be tested in cross cultural context and so contribute to give more insights for researchers and mangers of medical tourism.
ER  -