Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. & Lima, F. (2016). Managing the brand art gallery: Art visualization and overall evaluation. In Juran Kim (Ed.), Proceedings of 2016 GAMMA-Global Marketing Conference. (pp. 1050-1061). Hong Kong: GAMMA-Global Marketing Conference.
Exportar Referência (IEEE) 
S. M. Loureiro and F. Lima,  "Managing the brand art gallery: Art visualization and overall evaluation", in Proc. of 2016 GAMMA-Global Marketing Conf., Juran Kim, Ed., Hong Kong, GAMMA-Global Marketing Conference, 2016, pp. 1050-1061
Exportar BibTeX 
@inproceedings{loureiro2016_1714947806463,
	author = "Loureiro, S. and Lima, F.",
	title = "Managing the brand art gallery: Art visualization and overall evaluation",
	booktitle = "Proceedings of 2016 GAMMA-Global Marketing Conference",
	year = "2016",
	editor = "Juran Kim",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GMC2016.07.08.05",
	pages = "1050-1061",
	publisher = "GAMMA-Global Marketing Conference",
	address = "Hong Kong",
	organization = "Global Alliance of Marketing",
	url = "http://gmcproceedings.net/html/sub3_01.html"
}
Exportar RIS 
TY  - CPAPER
TI  - Managing the brand art gallery: Art visualization and overall evaluation
T2  - Proceedings of 2016 GAMMA-Global Marketing Conference
AU  - Loureiro, S.
AU  - Lima, F.
PY  - 2016
SP  - 1050-1061
DO  - 10.15444/GMC2016.07.08.05
CY  - Hong Kong
UR  - http://gmcproceedings.net/html/sub3_01.html
AB  - This research was conducted in simulated art scenarios to explore the effects of three treatment variations of music on the visualization of art (not only its presence/absence was tested, but also its fast/slow perceived rhythm) and it employed a sample of 234 potential art consumers. Findings suggest that music is not able of enhancing the art experience. Actually, the study found empirical evidences of its negative influence on consumers’ emotional, cognitive and behavioral responses.
ER  -