Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. & F. Lima (2016). Managing the brand art gallery: art visualization and overall evaluation. Proceeding of 2016 GAMMA-Global Marketing Conference -Bridging Asia and the World: Global Platform for interface between Marketing and Management. 1050-1061
Exportar Referência (IEEE) 
S. M. Loureiro and F. Lima,  "Managing the brand art gallery: art visualization and overall evaluation.", in Proceeding of 2016 GAMMA-Global Marketing Conf. -Bridging Asia and the World: Global Platform for interface between Marketing and Management, Hong Kong, pp. 1050-1061, 2016
Exportar BibTeX 
@misc{loureiro2016_1734884327137,
	author = "Loureiro, S. M. C. and F. Lima",
	title = "Managing the brand art gallery: art visualization and overall evaluation.",
	year = "2016",
	howpublished = "Ambos (impresso e digital)",
	url = "http://gmcproceedings.net/html/sub3_01.html"
}
Exportar RIS 
TY  - CPAPER
TI  - Managing the brand art gallery: art visualization and overall evaluation.
T2  - Proceeding of 2016 GAMMA-Global Marketing Conference -Bridging Asia and the World: Global Platform for interface between Marketing and Management
AU  - Loureiro, S. M. C.
AU  - F. Lima
PY  - 2016
SP  - 1050-1061
CY  - Hong Kong
UR  - http://gmcproceedings.net/html/sub3_01.html
AB  - This research was conducted in simulated art scenarios to explore the effects of three treatment variations of music on the visualization of art (not only its presence/absence was tested, but also its fast/slow perceived rhythm) and it employed a sample of 234 potential art consumers. Findings suggest that music is not able of enhancing the art experience. Actually, the study found empirical evidences of its negative influence on consumers’ emotional, cognitive and behavioral responses.
ER  -