Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. (2016). Attachment in retailing sector: Retailer own-brands or manufacturer brands?. In Vrontis, D., Weber, Y., and Tsoukatos, E. (Ed.), 9th Annual Conference of the EuroMed Academy of Business: Innovation, Entrepreneurship and Digital Ecosystems. (pp. 540-557). Warsaw: EuroMed Press.
Exportar Referência (IEEE) 
S. M. Loureiro,  "Attachment in retailing sector: Retailer own-brands or manufacturer brands?", in 9th Annu. Conf. of the EuroMed Academy of Business: Innovation, Entrepreneurship and Digital Ecosystems, Vrontis, D., Weber, Y., and Tsoukatos, E., Ed., Warsaw, EuroMed Press, 2016, pp. 540-557
Exportar BibTeX 
@inproceedings{loureiro2016_1734888892722,
	author = "Loureiro, S. M. C.",
	title = "Attachment in retailing sector: Retailer own-brands or manufacturer brands?",
	booktitle = "9th Annual Conference of the EuroMed Academy of Business: Innovation, Entrepreneurship and Digital Ecosystems",
	year = "2016",
	editor = "Vrontis, D., Weber, Y., and Tsoukatos, E.",
	volume = "",
	number = "",
	series = "",
	pages = "540-557",
	publisher = "EuroMed Press",
	address = "Warsaw",
	organization = "EuroMed Research Business Institute (EMRBI)",
	url = "https://emrbi.org/wp-content/uploads/2016/08/euromed2016bof.pdf"
}
Exportar RIS 
TY  - CPAPER
TI  - Attachment in retailing sector: Retailer own-brands or manufacturer brands?
T2  - 9th Annual Conference of the EuroMed Academy of Business: Innovation, Entrepreneurship and Digital Ecosystems
AU  - Loureiro, S. M. C.
PY  - 2016
SP  - 540-557
CY  - Warsaw
UR  - https://emrbi.org/wp-content/uploads/2016/08/euromed2016bof.pdf
AB  - The aims of this study are (i) to explore the effect of brand credibility, familiarity and brand image on brand attachment and brand attitude; and (ii) to test how a grocery product category and the perception of quality of own-label brands versus manufacturer brands moderate the inter-relationship of brand credibility, brand familiarity and brand image on brand attachment and brand attitude. A survey is administered to a quota sample of Portuguese supermarket shoppers via a face-to-face personal interviewing method. Findings reveal that all relationships are significant except brand familiarity on brand attitude. Credibility and familiarity seem to be more important to enhance attachment in the case of the manufacturer brands and image in the case of retailer own-brands.
ER  -