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Loureiro, S. M. C. (2016). Attachment in retailing sector: retailer own-brands or manufacturer brands? . Conference book proceedings of 9th Euromed conference of the Euromed academy of business research- innovation, entrepreneurship and Digital Ecosystems. 513-531
S. M. Loureiro, "Attachment in retailing sector: retailer own-brands or manufacturer brands? ", in Conf. book proceedings of 9th Euromed conference of the Euromed academy of business research- innovation, entrepreneurship and Digital Ecosystems, Hong Kong, pp. 513-531, 2016
@misc{loureiro2016_1765608512373,
author = "Loureiro, S. M. C.",
title = "Attachment in retailing sector: retailer own-brands or manufacturer brands? ",
year = "2016",
howpublished = "Both (printed and digital)",
url = "file:///C:/Users/Sandra/Downloads/euromed2016bof.pdf"
}
TY - CPAPER TI - Attachment in retailing sector: retailer own-brands or manufacturer brands? T2 - Conference book proceedings of 9th Euromed conference of the Euromed academy of business research- innovation, entrepreneurship and Digital Ecosystems AU - Loureiro, S. M. C. PY - 2016 SP - 513-531 CY - Hong Kong UR - file:///C:/Users/Sandra/Downloads/euromed2016bof.pdf AB - Highly Commended Paper award The aims of this study are (i) to explore the effect of brand credibility, familiarity and brand image on brand attachment and brand attitude; and (ii) to test how a grocery product category and the perception of quality of own-label brands versus manufacturer brands moderate the interrelationship of brand credibility, brand familiarity and brand image on brand attachment and brand attitude. ER -
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