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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Loureiro, S. M. C. (2016). Attachment in retailing sector: retailer own-brands or manufacturer brands? . Conference book proceedings of 9th Euromed conference of the Euromed academy of business research- innovation, entrepreneurship and Digital Ecosystems. 513-531
Exportar Referência (IEEE)
S. M. Loureiro,  "Attachment in retailing sector: retailer own-brands or manufacturer brands? ", in Conf. book proceedings of 9th Euromed conference of the Euromed academy of business research- innovation, entrepreneurship and Digital Ecosystems, Hong Kong, pp. 513-531, 2016
Exportar BibTeX
@misc{loureiro2016_1734886227526,
	author = "Loureiro, S. M. C.",
	title = "Attachment in retailing sector: retailer own-brands or manufacturer brands? ",
	year = "2016",
	howpublished = "Ambos (impresso e digital)",
	url = "file:///C:/Users/Sandra/Downloads/euromed2016bof.pdf"
}
Exportar RIS
TY  - CPAPER
TI  - Attachment in retailing sector: retailer own-brands or manufacturer brands? 
T2  - Conference book proceedings of 9th Euromed conference of the Euromed academy of business research- innovation, entrepreneurship and Digital Ecosystems
AU  - Loureiro, S. M. C.
PY  - 2016
SP  - 513-531
CY  - Hong Kong
UR  - file:///C:/Users/Sandra/Downloads/euromed2016bof.pdf
AB  - Highly Commended Paper award

The aims of this study are (i) to explore the effect of brand credibility, familiarity and brand image on brand attachment and brand attitude; and (ii) to test how a grocery product category and the perception of quality of own-label brands versus manufacturer brands moderate the interrelationship of brand credibility, brand familiarity and brand image on brand attachment and brand attitude.
ER  -