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Loureiro, S. M. C. & Ferreira, E.S. (2016). Engaging tourists with museums in the destination Lisbon. Conference book Proceedings of ANZMAC-Marketing in a Post-Disciplinary Era. 1020-1029
S. M. Loureiro and E. S. Ferreira, "Engaging tourists with museums in the destination Lisbon", in Conf. book Proc. of ANZMAC-Marketing in a Post-Disciplinary Era, Christchurch, New Zealand, pp. 1020-1029, 2016
@misc{loureiro2016_1765611046590,
author = "Loureiro, S. M. C. and Ferreira, E.S.",
title = "Engaging tourists with museums in the destination Lisbon",
year = "2016",
howpublished = "Both (printed and digital)",
url = "http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era"
}
TY - CPAPER TI - Engaging tourists with museums in the destination Lisbon T2 - Conference book Proceedings of ANZMAC-Marketing in a Post-Disciplinary Era AU - Loureiro, S. M. C. AU - Ferreira, E.S. PY - 2016 SP - 1020-1029 CY - Christchurch, New Zealand UR - http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era AB - The aim of this study is to analyze the relationships among the concepts of serious leisure and museum prestige on engagement with museums, pleasant emotions, memory, and word-of-mouth among Lisbon tourists. Findings reveal that reflective motivations are one important driver of engagement. Be engaged with museums lead to create positive emotions and memories, which, in turn, contribute to the willingness to communicate and recommend the Lisbon museums to others. ER -
Português