Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. & G. Le Bellego (2016). Brand authenticity versus brand reputation: automobile sector. Conference book Proceedings of ANZMAC- Marketing in a Post-Disciplinary Era. 430-436
Exportar Referência (IEEE) 
S. M. Loureiro and G. L. Bellego,  "Brand authenticity versus brand reputation: automobile sector", in Conf. book Proc. of ANZMAC- Marketing in a Post-Disciplinary Era, Christchurch, New Zealand, pp. 430-436, 2016
Exportar BibTeX 
@misc{loureiro2016_1734884510026,
	author = "Loureiro, S. M. C. and G. Le Bellego",
	title = "Brand authenticity versus brand reputation: automobile sector",
	year = "2016",
	howpublished = "Ambos (impresso e digital)",
	url = "http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era"
}
Exportar RIS 
TY  - CPAPER
TI  - Brand authenticity versus brand reputation: automobile sector
T2  - Conference book Proceedings of ANZMAC- Marketing in a Post-Disciplinary Era
AU  - Loureiro, S. M. C.
AU  - G. Le Bellego
PY  - 2016
SP  - 430-436
CY  - Christchurch, New Zealand
UR  - http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era
AB  - The current study aims to analyze the effect of both brand authenticity and brand reputation on brand attachment considering the automotive sector. A sample of 376 participants, members of car brand communities, collaborate in a survey. Findings reveal that the perception of authenticity could be more effective than brand reputation on enhancing brand attachment. However, the effect could depend on the car brand strategy. Limitations and suggestions for further research are also provided.
ER  -