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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Loureiro, S. M. C. & G. Le Bellego (2016). Brand authenticity versus brand reputation: automobile sector. Conference book Proceedings of ANZMAC- Marketing in a Post-Disciplinary Era. 430-436
Export Reference (IEEE) 
S. M. Loureiro and G. L. Bellego,  "Brand authenticity versus brand reputation: automobile sector", in Conf. book Proc. of ANZMAC- Marketing in a Post-Disciplinary Era, Christchurch, New Zealand, pp. 430-436, 2016
Export BibTeX 
@misc{loureiro2016_1765611835888,
	author = "Loureiro, S. M. C. and G. Le Bellego",
	title = "Brand authenticity versus brand reputation: automobile sector",
	year = "2016",
	howpublished = "Both (printed and digital)",
	url = "http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era"
}
Export RIS 
TY  - CPAPER
TI  - Brand authenticity versus brand reputation: automobile sector
T2  - Conference book Proceedings of ANZMAC- Marketing in a Post-Disciplinary Era
AU  - Loureiro, S. M. C.
AU  - G. Le Bellego
PY  - 2016
SP  - 430-436
CY  - Christchurch, New Zealand
UR  - http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era
AB  - The current study aims to analyze the effect of both brand authenticity and brand reputation on brand attachment considering the automotive sector. A sample of 376 participants, members of car brand communities, collaborate in a survey. Findings reveal that the perception of authenticity could be more effective than brand reputation on enhancing brand attachment. However, the effect could depend on the car brand strategy. Limitations and suggestions for further research are also provided.
ER  -