Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Lopes da Costa, R., António, N. & Miguel, M. I. (2018). Global business models mapping: the American and European models. Global Business and Economics Review. 20 (2), 182-197
Exportar Referência (IEEE) 
R. J. Costa et al.,  "Global business models mapping: the American and European models", in Global Business and Economics Review, vol. 20, no. 2, pp. 182-197, 2018
Exportar BibTeX 
@article{costa2018_1734830629015,
	author = "Lopes da Costa, R. and António, N. and Miguel, M. I.",
	title = "Global business models mapping: the American and European models",
	journal = "Global Business and Economics Review",
	year = "2018",
	volume = "20",
	number = "2",
	doi = "10.1504/GBER.2018.10010213",
	pages = "182-197",
	url = "http://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=gber"
}
Exportar RIS 
TY  - JOUR
TI  - Global business models mapping: the American and European models
T2  - Global Business and Economics Review
VL  - 20
IS  - 2
AU  - Lopes da Costa, R.
AU  - António, N.
AU  - Miguel, M. I.
PY  - 2018
SP  - 182-197
SN  - 1097-4954
DO  - 10.1504/GBER.2018.10010213
UR  - http://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=gber
AB  - The globalisation of business markets requires rethinking existing management theories, and demands a global mental map, open to cultural diversity. The direct competitor, once across the street, might now be kilometres away, putting pressure on companies to continuously learning, developing their competencies and updating their knowledge. This refers not only to practical and technical knowledge, but also to a wide-reaching knowledge of cultures and markets, be they strong, emerging or weak. As such, this article seeks to present theoretical guidance on the manner in which managers 'think strategy' in two very different contexts - those of the USA and Germany. Management models for each, related to their specific cultural characteristics, are presented and the implications of each considered.
ER  -